First, let me say, that I am very excited about the pending launch of the Cadillac BLS in the European market on April 8, 2006. It will be distributed via a network of 164 dealerships and 17 experience centers in Europe. The Cadillac BLS is an appealing and dynamic addition to Cadillac's global portfolio intended for Europeans who prefer luxury vehicles with stand-out design and precise handling and we're confident that it will be well received by the public abroad.

So, much to my dismay on April 1st, The Detroit News published a story by Neil Winton titled "Cadillac slashes European sales targets as little BLS goes on sale." Funny thing is, they never said it was an April Fool's Day joke.

There must have been some confusion in the numbers presented so I'd like to take this opportunity to set the record straight.

The European Cadillac sales target for the full portfolio of Cadillacs is 20,000 units per year by 2010. This is Cadillac's target for full portfolio sales in all European markets and it remains unchanged since we first communicated it in 2004.

By Jim Taylor



Posted by: Jim    Source