Wow. Nice one, Saturn. We used to think of Saturn as pretty lame and barely a viable alternative to the foreign competition. But, wow. This is an honest attempt at not just following the competition, but actually catching up to the competition. This car can surely take on the Hyundai Sonata and is going to try to beat on the Accord and Camry some. The one thing we're unsure of is the price.
At the press conference on Wednesday, April 12, Saturn General Manager Jill Lajdziak alluded to the fact that Saturn was able to get higher sale prices for Saturns over their list price (not by any shenanigans -- by offering packages to customers that raised the prices of the cars). So our concern with the Aura is that Saturn is going to push this closer to $30k than low 20s. But it appears to be a good car and we think it's worth you looking at.
Posted by: Jim
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