Golf Digest's "Big Contest"

Courtesy: ExpandingKnowledge.com
Torrey Pines, site of the 2008 U.S. Open

How do you spell gimmick?

Well, if you work at Golf Digest magazine, you spell it "U S O p e n C o n t e s t".

U.S. Open Contest. It must have been a slow day in the sales department when Golf Digest elected to pour a great deal of time and energy into this one. Posted by: Chris Henry    Source